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Do you trust the
banking system? More importantly, do you trust your own financial
In The HenHouse, global executive Ulf Egestrand simplifies the secrets of
the financial markets and gives you the tools to finally feel on the same
level with finance professionals – whether you’re coming from a corporate,
private or public perspective.
No matter how hard you work for your money, no matter how much you try to
protect your money, if you don’t understand the basics of finance, you could
lose it all. To develop your financial skills, protect yourself, and
opportunities to your advantage, you need to understand money.
In this easy-to-read, practical and fun guide you will gain:
• The confidence to put yourself on equal terms with the bank
• Understanding of what is really going on behind the curtain of the
• The tools to help you take control of your finances, be it personal, in
your small business or in a larger corporation
• A solid, workable knowledge of global finance – from banking, currency
exchange to global exposure – and how to use it
The HenHouse sums up, in just 12 lessons, the essence of what Mr Egestrand
has learned over 40 years of global finance experience gained from working
in five countries and on three continents.
The tips used in The HenHouse are universal and can be applied to any size
of wealth or business, personal or corporate.
Yes, you can blame the banks (and they do make mistakes) but in the end it
all comes down to this: You are responsible for your own money.
The HenHouse will help you embrace this responsibility with confidence –
giving you the tools to make sound financial decisions, and above all, trust
in your own financial understanding.
Ulf Egestrand is Chairman of GMM Global Asset
Management, one of the world’s leading currency trading hedge funds, as well
as founder and CEO of TAU Financials, a firm specialising in management
development and financial training. Mr Egestrand has more than 40 years’
experience in the financial industry, spanning five countries and three
continents. He formerly held various executive positions at Scania and the
Saab Group, and was also employed by SEB as a currency and interest trader.
He currently lives with his wife in Seoul, South
Mail address: firstname.lastname@example.org
Before you do
anything with your money, or your company’s money, read this book.
“Egestrand simplifies and explains modern finance in an accessible and
-Eirik Winter, Managing Director, Citigroup, Nordic Region
“Digestible, engaging story about financial risks and opportunities.”
-Per Larsson, CEO Tornum
“The HenHouse neatly distils everything relevant to understanding the
essence of finance.”
-Torbjörn Olofsson, Brummer & Partners
“Insightful and exciting. A real page-turner.”
-Erik Feldt, Wealth Management, Nordea
“Excellent foundation for building confidence in your dealings with bankers
and financial partners. Has great tools to help you identify your financial
-Magnus Cavalli-Björkman, CEO, Forex Bank
"A relaxed, easy and practical way into global finance."
-Jan Gurander, Senior Vice President and CFO, Volvo Cars
356 pages, illustrated in full colour, hardcover binding with jacket.
ISBN 978 89 97411 03 0
i Sverige 190 kronor inkl porto och moms.